As a telecom provider, we are endlessly quoting to retain business against "Free Broadband" offers from other companies.  This often involves spending hours looking through terms and conditions on a provider's website in order to establish the true cost and to demonstrate to the customer that there is no actual saving but instead a higher rental cost over the contract term.

2 Circles has always had an open and honest policy when providing our clients with contract costs.  In the short term, the new tighter rules will not affect us as a business.  No advertising details will need to be changed in our literature or on our website.  However, in the long-term, it will save us hours of digging through terms and conditions to find hidden costs that our clients have not been made aware of.  A great move in the telecoms industry!