The multitude of communications and connectivity options that face a small business today can be complex and misunderstood, by even the most tech-savvy business owner. As an industry, we need to keep working at removing the complexity and confusion that surrounds what is, in effect, a simple but critical requirement of any business: "I need to connect and communicate and I need it to work."

I found Margaret Molloy's interesting article a timely reminder that if the big brands are able to cut through the clutter; removing the hassle and simplifying the customer experience, what is stopping the lesser-known brands from doing the same? 

We, as a business, pride ourselves in our ability to talk directly, and in Plain English to our customers and have seen remarkable results in our customer satisfaction and retention rates as a result.