Apparently 90% of all retail sales are transacted in stores and 95% of all retail sales are captured by retailers with a brick-and-mortar presence.
These statistics came from the blog post 11 Types of Posts That Do Extremely Well on Instagram and they came as a bit of a surprise.
It makes sense though of Amazon's plans to open their first Brick-and-mortar store in New York, which one might have otherwise thought as a retrograde step.
I found this article by Francesca Nicasio very interesting; 2 Circles is a B2B company and we support and supply all the technology that retail outlets need, so I have an interest in how many of my customers might adopt such technology to help their business thrive.
The insights are great and many we will look to adopt into our own customer experience and Marketing strategies.
11 Types of Posts That Do Extremely Well on Instagram Francesca Nicasio Retailers in various industries—be it fashion, homeware, or food—are reaping the benefits of Instagram. With over 300 million monthly active users, 70 million photos per day, and 2.5 billion likes daily, it’s evident that people aren’t just using Instagram, they’re also coming back and engaging with the content on a regular basis. This makes it a great tool for retailers who want to connect with their audience. Of course, your success on Instagram largely hinges on the content you put out there. You can’t just post promotional or low quality images and expect the likes and followers to pour in. In order to get a return from your Instagram efforts, you need to invest the time and resources into regularly publishing engaging content.