“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things” —Miyamoto Musashi, legendary Japanese swordsman
It is all too easy to focus on the short term, the "to do list" or the "email inbox". As we tick off the tasks or delete the emails we feel a sense of achievement but what is actually being achieved? Is that email or task actually taking you towards your goals?We often don’t even consider whether our goals and visions for our business are still relevant, let alone stop to look around and take the precious time needed to say maybe we need to change and refocus our energy and time elsewhere.
If you always do what you have always done then you will always get what you have always got, or worse still as times change!
Now is this time to take a step back look around and understand how the world is changing and how our businesses can adapt, survive and eventually thrive in the new normal. A major part of this is to ensure that the technology you have and that you invest in NOW allows your business to become agile, pliable and have the ability to move with the ever changing economic landscape along with a new "normality" (less human interaction and the ease of doing business online and over the phone).
Therefore the telecoms and connectivity piece that is handed over to one of your employees, who really does not relish the burden of the additional responsibility of something not prevalent to their role, or the small business owner who does not have the time and inclination to invest in “A Business Utility”, should NOW be considering this to be part of your main strategy to survive the current situation and to help grow your company, as the new normal is accepted and the cogs of industry and economy slowly move up through it's gears.
To find out more about how 2 Circles can help take the pain of your telecoms and IT setup away, please get in touch via firstname.lastname@example.org or 03456 200 200.
'It's critical to make this work': small firms go online to survive coronavirus crisis